@SamsungUS Voice

When Samsung combined their Home Appliances and Consumer Electronics (HA/CE) social channels, content was all over the place. To thread it all together, we needed to find one brand voice.

Alongside planners and creatives, I wrote a tone of voice guide for @SamsungUS social channels. The new direction helped the brand step out of the conference room and into the home with playful, relatable copy.

Once approved by the client, my job as lead writer on @SamsungUS got easier and more purposeful. Creative improved and feedback drastically waned. My official tour of duty on the account: 2018 to 2019.