Blade and Bow Takes Social

When Diageo bought the Cathedral of Bourbon, barrels were in the deal. They used Stitzel-Weller’s oldest stock to create the high-end bourbon, Blade and Blade. As the lead copywriter of the North American Whiskey Portfolio, I helped launch the brand on Instagram. For over a year, I planned partner storylines, devised shot lists, and wrote content calendar after content calendar.